I’m Michelle
A Shopify designer for creative shop owners
My clients are brilliant artists, tastemakers, and boutique owners who love what they sell but get stuck when it comes to tech, systems, or anything that involves a spreadsheet. That’s where I come in.
I design Shopify websites that don’t just look good — they work hard behind the scenes. Because when your life is already full, your website shouldn’t be one more thing draining your time and energy.
Since 2019, I’ve helped women-owned businesses in the home, gift, art, and fashion space level up their online stores.
Before I was designing ecommerce sites, I spent 11 years as a U.S. Army Officer, leading teams through tight timelines and high-pressure projects. I earned my MBA, explored careers in fashion and marketing, and found my sweet spot in Shopify — where strategy meets creativity and clear systems lead to real growth.
My first clients were local boutiques who needed someone who could do both: build a beautiful website and fix the admin chaos holding them back from more sales. That combo still defines my approach today.
As a military spouse and mom of two, I know how chaotic running a business can feel — especially when you’re doing all the things. That’s why I’m here: to create smart, scalable systems that make your life easier and your business stronger.
If your site is making you feel stuck, stressed, or tempted to rage-quit your browser, you’re in the right place. I bring calmness, collaboration, and a clear plan — plus the occasional meme to lighten the mood.
Let’s build a website (and a business) that actually works for you.
So, Why Four Tabs?
Four Tabs was born from the tabs I always seem to have in my head: Self, Family, Home, and Work. I constantly switch from one tab to another, and I know you do too.
Sometimes, my brain feels like a browser that never closes.
What I’m creating for my clients aren’t just websites or even systems. They’re a better way to connect with all the tabs open in your life.
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Taking care of yourself physically and mentally. Continuing to grow personally while building your business.
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Nurturing relationships with loved ones, maintaining connections, and being present for the people who matter most in your life.
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Creating a sanctuary that reflects your style, managing household responsibilities, and maintaining a space that inspires creativity.
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Growing professionally, serving your customers, and building the business you’ve always dreamed of creating.
What Clients Say
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Clare Koppang, Council Studio
“Michelle is so calm, grounded, and problem-solves so well. She is analytical but quiet and peaceful — everything that I’m not. I could never trust myself to integrate all my inventory because I’m such a creative, and I never wanted to do that. Michelle was the Yin to my Yang. She makes things seem doable when I see an impossible task.”
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Lark Champion, Larkin Lane
“Michelle is like an extension of me and what I can get done because she literally takes it off my plate and out of my brain space/energy. She allows me to concentrate on the things I’m good at — which are very different from the things she is good at (that drain me)!”
Ready to transform your business?
Let’s create a strategic Shopify store that helps you makes sense of your data, gets your backend systems under control, and converts and delights your customers.