Ecommerce with Beauty and Brains
Shopify Website Design for Creative Shop Owners Ready To Grow and Scale
It’s time for a bold, intuitive, and strategic Shopify website that works as hard as you do.
Because your website is more than just a pretty face.
You’ve got the vision, the products, and the demand. Now it’s time to scale.
Whether you sell art, fashion, accessories, or custom gifts, your customers are ready to buy. But your website? It’s holding you back.
Your current DIY site may look okay, but it’s clunky, chaotic, and impossible to scale. It drains your time, messes with your flow, and flatlines your sales.
You need more than a redesign. You need a system — one that sells on autopilot, shows you what customers want, and keeps your business moving forward.
Meet me, your strategic design partner.
I’m Michelle, a Shopify designer and ecommerce strategist who works with women-led brands.
With one foot in creative and the other in operations, I help busy shop owners develop streamlined, scalable systems.
You’re not just building a business. You’re balancing life, growth, and a hundred other commitments. My job? To create a website that it all.
From front-end design to backend operations, I help you launch a beautiful, conversion-ready storefront that runs on clean automations, insightful data, and tech that finally talks to each other.
No more guesswork. No more duct tape. Just smart systems that sell while you get back to running the show.
Our Services
Strategic Shopify Web Design
Ditch the DIY and get a complete glow-up
Accelerated Shopify Design
Have your Shopify store up and running in just 10 days
Ecommerce Consulting
Dive into your data to see what’s happening in your store
Creative Direction
Let me assemble the perfect creative dream team for you
Client Love, Straight From the Source
Here are just some of the women-led brands who wanted more than just a pretty site — they wanted results.
Front Porch Gift Co.
“Michelle made things work, not just look pretty. The new site conveys our professionalism and the level of clients we work with, and it’s much more user-friendly than before. It’s also nice to have the Shopify process out of our brains so we’re not the only ones managing that system anymore. That transfer of knowledge is really going to pay off for us as we continue to delegate work to employees instead of just having everything in our heads.”
-Lauren Kinder and Brooke Waldo
Pursona
“Michelle is the easiest, most patient person that I’ve ever worked with. She listens and understands your specific needs. One of the things she realized was that the old website didn’t represent the in-store experience. We wanted to parallel the storefront with the website. I definitely think she accomplished that, and it’s only going to get better. ”
-Angie Dorchak
Larkin Lane
“You are like an extension of me or of what I can get done because you literally take it off my plate and out of my brain space/ energy. You allow me to concentrate on the things I’m good at — which are very different from the things you are good at that drain me!”
-Lark Champion
Notes on Ecommerce
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5 Ways Boutiques Can Boost Online Conversion Rates
Understanding how to boost your boutique’s conversion rates can help you drive more sales, and increase revenue. Let’s explore some tried and true tactics for increasing conversions.
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4 Signs It's Time to Redesign your Website
Your website plays a pivotal role in captivating your audience and converting them into customers. Is it doing its job? How do you know when you need to do a major overhaul?
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How to Design Effective Product Pages
Are your product pages communicating effectively AND influencing your customers toward a purchase? Let’s find out!
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8 Ways You Can Prepare for Black Friday Now
Your BFCM strategy should be executed over several weeks, so when your doors open on Black Friday, your customers are eagerly waiting to buy from you. Here are 8 things you can do now to prepare.
Websites with style and substance.
Systems that work. An easier way to do business.
Transform your buying experience from “See you maybe?” to “Come back soon!” and turn satisfied customers into ravings fans who are obsessed with you and your products.