Colorado Co-Op
BRIDGING THE GAP BETWEEN RETAIL AND E-COMMERCE
Web Strategy
Design and Development
Creative Direction
SERVICES
a beloved boutique in downtown colorado springs
The Colorado Co-Op is located in the heart of downtown Colorado Springs. Established in 1996, this upscale, contemporary women's clothing and lifestyle boutique has been bringing fashion to the Front Range for nearly 30 years. Riding the line between modern elegance and casual cool, Colorado Co-Op strives to bring their customers elevated basics and unique classics they’ll love. They exist for the individualistic and the fashion minded. Whether she’s searching for everyday essentials or a statement piece, she’ll find a favorite at the Co-op.
THE PROBLEM
Lauren and Brooke had outgrown their DIY Shopify website and were looking to upgrade the design of their website scale their business using the power of Shopify’s retail ecosystem. When they approached us, they had an amazing collection of curated gift boxes, but wanted to engage customers with a build-your-own box feature that allowed customers to be the curators. Also, as their corporate gifting service was gaining momentum, Lauren and Brooke searched for solutions that streamlined the process of creating and managing bulk orders of gifts for them and their clients.
THE STRATEGY
To improve front-end design, we approached the website with empathy for customers in search of unique gifts for different occasions. Starting with navigation, we organized the products into collections based on product type, recipient interests, and gifting occasion to simplify their search and facilitate an enjoyable journey of discovery.
While adding a build-your-own box feature, we created an inventory management system that supported accurate reporting of individual products. We connected the individual product inventory to the pre-curated box inventory to ensured pre-curated gift box products were not oversold when customers curated their own gift boxes.
When we added a corporate client portal, we created a new page that explained the service, allowed new clients to apply for corporate accounts, and customized a separate client portal that allowed managers to create accounts, manage purchases, add team members, and centralize payment accounts and invoicing.
THE RESULTS
Front Porch’s new website has given customers and corporate clients an improved and expanded experience to Front Porch’s gifting services. Front Porch’s orders have increased by 28% and sales have increased by 99% from the previous year. Lauren and Brooke have more time and flexibility to source new items, make more connections with corporate clients, and spend time with their families while enjoying sustainable business growth.
Lauren Kinder and Brooke Waldo, Owners
“Your experience with Shopify plus your understanding of our business and brand made it so smooth to explain what we were needing and to trust that you understood how to provide a solution. It was the whole package! Beautiful aesthetics and super useful function. Brains and beauty in a way.”
Browse Front Porch Gift Co.’s amazing selection of gifts at frontporchgiftco.com.com
READY TO ELEVATE YOUR business?
Let’s chat about how we can build your website to grow and scale your thriving business.