MODA BOUTIQUE: a winning promotion
ABOUT MODA BOUTIQUE | Aptly named the Italian word for “fashion,” MODA is a hub for designer clothing and jewelry. The OG Boutique in the trendy 12 South neighborhood of Nashville, MODA is known for its variety of styles ranging from pretty to edgy, casual to dressy.
OBJECTIVE | MODA’s best selling collection is a series of thorn necklaces by Elisabeth Bell. MODA owner, Meredith Fortune, wanted to create a promotion to boost sales of this popular product for the 2020 holiday season.
RESULT | We created the discount code SPARKLE15 to allow customers to take 15% off regular price. MODA promoted the discount on the boutique’s website and social media accounts. The code was on an automated schedule so Meredith was able to stay focused on the big picture of her business while her successful promotion was in cruise control.
“Michelle is extremely knowledgeable about all things Shopify, website functionality, and product marketing. She is also extremely responsive; whether I reach out to her during “normal business hours” or at night or on the weekends, she always responds quickly, and handles whatever needs handling. I would highly recommend her!”
To shop MODA Boutique’s apparel, accessories, and jewelry, visit modanashville.com