PURSONA: on-BRAND AND MOBILE-FRIENDLY
ABOUT PURSONA | Pursona champions fierce and confident females. They provide shoes & accessories ranging from the classics to latest trends. Their mission is to empower confident ladies, and provide style & service to help other women feel as beautiful as they already are!
OBJECTIVE | Angie was looking to improve the mobile device responsiveness of her existing Shopify website. Pictures were cut off, color schemes made copy difficult to read, and the site didn’t match the fun and luxe experience customers received in store. We aimed to refresh the site into something that perfectly fit Pursona’s image and optimized conversion.
RESULT | We selected a new theme that felt luxurious, but also provided flexibility and intuitive navigation. To showcase Pursona’s brand, we added an About page, a “Staff Picks” collection, and included a short summary at the bottom of each product page. We also focused on redesigning the product pages to include key product information and build trust with the cusstomer.
“What can I say about Michelle and Four Tabs Design? She’s the easiest, most patient, person that I’ve ever worked with. She listens and understands your specific needs. We made a list of the must haves and built from there. One of the things she realized was that the old website didn’t represent the in-store experience. We wanted to parallel the store front with the website. I definitely think she accomplished that and it’s only going to get better. ”
Shop Pursona's curated collection of shoes, handbags, and accessories at shoppursona.com.