Front Porch Gift Co.
Artisanal Gifts from Colorado
Front Porch Gift Co. is a full-service, boutique gifting service based in Colorado Springs, Colorado specializing in the art of meaningful gift giving, whether it be personal or professional. Owners Lauren Kinder and Brooke Waldo are devoted to sharing quality goods from Colorado small businesses and makers. Thoughtfully curated and carefully packaged, all items in Front Porch gift boxes are sourced from outstanding Colorado businesses!
B2B Commerce | Web Strategy | Web Design and Development |
B2B Commerce | Web Strategy | Web Design and Development |
The Problem
Front Porch Gift Co. had outgrown its DIY Shopify setup. Founders Lauren and Brooke needed a more polished, scalable solution to support two core business goals:
1. Allow customers to build personalized gift boxes
2. Streamline growing demand from corporate clients placing high-volume orders.
Initial discovery surfaced a deeper operational pain: their existing site couldn’t reconcile inventory across curated and custom boxes, creating oversell risks and fulfillment headaches.
Customer Insights: Lisi Lerch’s two core personas
Lisa Mitchell (B2C): She is a Gen X-er who lives in Colorado and is known as a thoughtful mother and friend. Lisa works a full time corporate job and is active in several social groups and community boards. Because she is so connected and organized, she is better than most at keeping in touch with friends and family. She frequently sends gifts for birthdays and anniversaries and needs a go-to gift solution that is fast, simple, and personalized.
Nicole Harper (B2B): Nicole is a Colorado real estate broker in a small, but successful brokerage. As a brokerage they close on 10-15 sales every month. The brokerage values the relationships they have with their clients and want to celebrate every homeowner’s closing day with a unique gift. Nicole needs to easily place orders, manage company gifting, and send company-branded gifts. Naturally, she has high expectations of customer service.
Hypothesis and Strategy
We hypothesized that segmenting the experience by gift type and buyer persona, paired with system-level improvements in inventory logic and account management would increase conversion and reduce backend workload. The strategic bet: the site should serve as both a boutique retail experience and a self-service platform for business clients.
Prioritization
Instead of launching a full-blown B2B CRM or gated wholesale backend, we focused on a lightweight, client-friendly corporate portal with streamlined onboarding and ordering features. This allowed us to deliver high-impact value quickly without overwhelming the client or budget.
Solution Design
We designed one Shopify storefront and incorporated a few key apps to streamline operations and enhance the B2C and B2B customer journeys.
Key Features:
Build-Your-Own Box feature where customers can select curated products to create their own Front Porch Gift Box.
Corporate login and portal with account applications, team management, order management, wholesale pricing, and centralized billing capabilities.
Bundling app that linked individual SKUs with pre-curated and custom boxes to prevent oversells.
Success Metrics and Measurement Plan
Conversion rate changes (B2C and B2B):
Is the store more effective in driving sales to completion?
Corporate account signup and order volume:
Is it desirable and easier to place orders through the store?
Year over year growth:
How have total orders, Build-Your-Own-Box, and corporate orders increased? Has AOV increased?
Execution and Stakeholder Alignment
This was a 10-week project from discovery to delivery. We held bi-weekly working sessions with Lauren and Brooke to co-create the roadmap, ensure content accuracy, and prioritize enhancements. Prototypes and async walkthroughs accelerated feedback cycles and reduced decision fatigue.
Results and Learning
The redesign helped increase orders by 28% and nearly doubled sales year-over-year (+99%). Inventory discrepancies were eliminated, and corporate onboarding became self-service. Most importantly, Lauren and Brooke regained time to nurture business partnerships and spend more time with their families. They grew enough to hire a third employee, move to a larger office and warehouse space. If revisiting this project, I’d explore phased rollout of A/B-tested UI options for gift discovery to further optimize conversion across seasonal campaigns.
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